{"id":86193,"date":"2024-07-01T23:06:39","date_gmt":"2024-07-01T21:06:39","guid":{"rendered":"https:\/\/intercoaching.fr\/le-retour-de-toy-r-us-avec-une-publicite-concue-par-openai-sora-decouvrez-la-video\/"},"modified":"2024-07-01T23:06:39","modified_gmt":"2024-07-01T21:06:39","slug":"le-retour-de-toy-r-us-avec-une-publicite-concue-par-openai-sora-decouvrez-la-video","status":"publish","type":"post","link":"https:\/\/intercoaching.fr\/de\/le-retour-de-toy-r-us-avec-une-publicite-concue-par-openai-sora-decouvrez-la-video\/","title":{"rendered":"Le retour de Toy R Us avec une publicit\u00e9 con\u00e7ue par OpenAI Sora : D\u00e9couvrez la vid\u00e9o"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"fr\" dir=\"ltr\">Ah, la \u00ab publicit\u00e9 d\u2019Apple avec la presse hydraulique \u00bb fait des \u00e9mules <a href=\"https:\/\/t.co\/ZkVbrOWDoN\">https:\/\/t.co\/ZkVbrOWDoN<\/a><\/p>\u2014 Yann (@YannRDR) <a href=\"https:\/\/twitter.com\/YannRDR\/status\/1790651857519489458?ref_src=twsrc%5Etfw\">May 15, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>\n      <p><strong>EN BREF<\/strong><\/p>\n      <ul>\n        <li><strong>Retour de Toys R Us<\/strong> avec une publicit\u00e9 con\u00e7ue par <strong>OpenAI Sora<\/strong><\/li>\n        <li>D\u00e9couvrez la vid\u00e9o<\/li>\n      <\/ul><p>\n    <\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n<figure class=\"wp-block-image size-full\">\n<img width=\"2040\" height=\"1152\" src=\"https:\/\/intercoaching.fr\/wp-content\/uploads\/2024\/07\/Le-retour-de-Toy-R-Us-avec-une-publicite-concue-par-OpenAI-Sora-Decouvrez-la-video.png\" class=\"attachment-full size-full\" alt=\"d\u00e9couvrez la vid\u00e9o du retour de toy r us avec une publicit\u00e9 con\u00e7ue par openai sora, une innovation \u00e0 ne pas manquer !\" decoding=\"async\">\n<\/figure>\n\n\n<p class=\"wp-block-paragraph\">Le retour tant attendu de Toys R Us ne passe pas inaper\u00e7u avec une publicit\u00e9 innovante con\u00e7ue par OpenAI Sora. Plongez-vous dans l\u2019univers magique du c\u00e9l\u00e8bre magasin de jouets \u00e0 travers cette vid\u00e9o captivante. D\u00e9couvrez sans plus attendre cette collaboration unique alliant tradition et technologie.<\/p>\n\n\n<figure class=\"wp-block-image size-full\">\n<img width=\"2040\" height=\"1152\" src=\"https:\/\/intercoaching.fr\/wp-content\/uploads\/2024\/07\/Le-retour-de-Toy-R-Us-avec-une-publicite-concue-par-OpenAI-Sora-Decouvrez-la-video-1.png\" class=\"attachment-full size-full\" alt=\"d\u00e9couvrez la vid\u00e9o du retour de toy r us avec une publicit\u00e9 con\u00e7ue par openai sora. ne manquez pas cette nouvelle cr\u00e9ation innovante !\" decoding=\"async\">\n<\/figure>\n\n\n<p class=\"wp-block-paragraph\"><strong>Une bonne dose de nostalgie tout droit venue des exploits de l\u2019IA<\/strong>. Oui, vous pourrez voir Toy R Us sous un autre angle. Comme toujours, <a href=\"https:\/\/www.influencia.net\/toys-rus-lance-son-premier-film-publicitaire-grace-a-lia-au-programme-lunivers-de-charles-lazarus\/\" rel=\"tag\" title=\"Toy R Us Renaissance\">Offene KI<\/a> Sora a \u00e9t\u00e9 la cl\u00e9 du succ\u00e8s. D\u00e9couvrez tout ce que vous devez savoir.<\/p>\n\n\n<h2 class=\"wp-block-heading\">The Origin of Toy R Us, une vid\u00e9o r\u00e9volutionnaire<\/h2>\n\n\n<figure class=\"wp-block-image size-full\">\n<img width=\"2040\" height=\"1152\" src=\"https:\/\/intercoaching.fr\/wp-content\/uploads\/2024\/07\/Le-retour-de-Toy-R-Us-avec-une-publicite-concue-par-OpenAI-Sora-Decouvrez-la-video-2.png\" class=\"attachment-full size-full\" alt=\"d\u00e9couvrez la vid\u00e9o du retour de toy r us avec une publicit\u00e9 con\u00e7ue par openai sora. ne manquez pas cette nouvelle collaboration passionnante !\" decoding=\"async\">\n<\/figure>\n\n\n<p class=\"wp-block-paragraph\">Les sp\u00e9cialistes ont tout simplement <strong>utilis\u00e9 Sora pour cr\u00e9er la vid\u00e9o de A \u00e0 Z<\/strong>. <em>The Origin of Toy R Us<\/em> surprend d\u00e8s les premi\u00e8res secondes. On peut y voir Charles Lazarus, le fondateur de Toy R Us, transport\u00e9 vers un monde f\u00e9\u00e9rique, enti\u00e8rement con\u00e7u par l\u2019intelligence artificielle.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Une association de prompts pour une vid\u00e9o publicitaire<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Les adeptes de l\u2019intelligence artificielle ne sont pas surpris par cette approche. En effet, il suffit d\u2019utiliser des prompts pour arriver \u00e0 un tel rendu. Les sp\u00e9cialistes ont d\u00fb se focaliser sur les meilleurs prompts pour obtenir ces effets scintillants et ces r\u00e9sultats HD avec de simples phrases.<\/p>\n\n\n<h2 class=\"wp-block-heading\">La r\u00e9ception au festival international de la cr\u00e9ativit\u00e9 et de la pub<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Les nouveaux propri\u00e9taires de Toy R Us ont mis leur espoir dans cette approche audacieuse. Afin de marquer le coup, ils ont lanc\u00e9 <a href=\"https:\/\/jai-un-pote-dans-la.com\/toysrus-devoile-premier-film-marque-concu-avec-ia-sora\/\">la publicit\u00e9 made in Sora<\/a> au festival international de la cr\u00e9ativit\u00e9 et de la pub. Les r\u00e9actions ne se sont pas fait attendre. Certains ont \u00e9t\u00e9 \u00e9blouis par le r\u00e9sultat, tandis que la majorit\u00e9 des spectateurs ont critiqu\u00e9 un manque d\u2019\u00e9motion dans la vid\u00e9o.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Cette situation montre alors la r\u00e9ticence des professionnels de l\u2019audiovisuel vis-\u00e0-vis de l\u2019intelligence artificielle. Est-ce que cet outil peut vraiment d\u00e9tr\u00f4ner l\u2019art cin\u00e9matographique ? La question reste ouverte.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Tableau comparatif<\/h2>\n\n\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>Avantages<\/td>\n<td>Inconv\u00e9nients<\/td>\n<\/tr>\n<tr>\n<td>Vid\u00e9o en qualit\u00e9 HD<\/td>\n<td>Manque d\u2019\u00e9motion<\/td>\n<\/tr>\n<tr>\n<td>Cr\u00e9ation rapide gr\u00e2ce \u00e0 l\u2019IA<\/td>\n<td>Critiques des professionnels<\/td>\n<\/tr>\n<tr>\n<td>Mondes f\u00e9\u00e9riques<\/td>\n<td>R\u00e9ticence initiale<\/td>\n<\/tr>\n<tr>\n<td>Innovation marquante<\/td>\n<td>Besoin de prompts complexes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n<h2 class=\"wp-block-heading\">Liste comparative<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Vid\u00e9o de qualit\u00e9 :<\/strong> HD<\/li>\n\n\n<li><strong>Cr\u00e9ation :<\/strong> Rapide par l\u2019IA<\/li>\n\n\n<li><strong>Th\u00e8me :<\/strong> Charles Lazarus et mondes f\u00e9\u00e9riques<\/li>\n\n\n<li><strong>Critiques :<\/strong> Manque d\u2019\u00e9motion<\/li>\n\n\n<li><strong>R\u00e9ception :<\/strong> Festival international<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">H\u00e4ufig gestellte Fragen<\/h2>\n\n\n<p class=\"wp-block-paragraph\"><strong>Q :<\/strong> Qui est \u00e0 l\u2019origine de la vid\u00e9o publicitaire de Toy R Us ?<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>R :<\/strong> La vid\u00e9o a \u00e9t\u00e9 enti\u00e8rement con\u00e7ue par l\u2019IA d\u2019OpenAI, Sora.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Q :<\/strong> Pourquoi la publicit\u00e9 a-t-elle \u00e9t\u00e9 critiqu\u00e9e ?<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>R :<\/strong> La majorit\u00e9 des spectateurs ont trouv\u00e9 qu\u2019il manquait d\u2019\u00e9motion dans la vid\u00e9o.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Q :<\/strong> O\u00f9 la vid\u00e9o a-t-elle \u00e9t\u00e9 lanc\u00e9e ?<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>R :<\/strong> La vid\u00e9o a \u00e9t\u00e9 lanc\u00e9e au festival international de la cr\u00e9ativit\u00e9 et de la pub.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Q :<\/strong> Quels sont les avantages de cette publicit\u00e9 con\u00e7ue par IA ?<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>R :<\/strong> La vid\u00e9o est en qualit\u00e9 HD et a \u00e9t\u00e9 rapidement cr\u00e9\u00e9e gr\u00e2ce \u00e0 l\u2019IA, montrant des mondes f\u00e9\u00e9riques.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Q :<\/strong> Toy R Us utilise-t-il l\u2019IA pour toute sa strat\u00e9gie marketing ?<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>R :<\/strong> Pour le moment, cette publicit\u00e9 est un exemple marquant de leur utilisation de l\u2019IA.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe title='Toys\"R\"Us d\u00e9voile le premier film publicitaire g\u00e9n\u00e9r\u00e9 par IA' width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5bv6HphnrBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;86193&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Le retour de Toy R Us avec une publicit\u00e9 con\u00e7ue par OpenAI Sora : D\u00e9couvrez la vid\u00e9o&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Bewerten Sie diesen Artikel<\/span>\n    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":86194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-86193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-ia","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"jetpack_featured_media_url":"https:\/\/intercoaching.fr\/wp-content\/uploads\/2024\/07\/Le-retour-de-Toy-R-Us-avec-une-publicite-concue-par-OpenAI-Sora-Decouvrez-la-video-3.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/intercoaching.fr\/de\/wp-json\/wp\/v2\/posts\/86193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intercoaching.fr\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intercoaching.fr\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intercoaching.fr\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/intercoaching.fr\/de\/wp-json\/wp\/v2\/comments?post=86193"}],"version-history":[{"count":0,"href":"https:\/\/intercoaching.fr\/de\/wp-json\/wp\/v2\/posts\/86193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intercoaching.fr\/de\/wp-json\/wp\/v2\/media\/86194"}],"wp:attachment":[{"href":"https:\/\/intercoaching.fr\/de\/wp-json\/wp\/v2\/media?parent=86193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intercoaching.fr\/de\/wp-json\/wp\/v2\/categories?post=86193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intercoaching.fr\/de\/wp-json\/wp\/v2\/tags?post=86193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}