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- A devastating psychological impact
- Overwhelmed by this bewildering situation, he openly admits that Nova Énergie’s reputation is suffering drastically. The impact on his mental health is real: sleepless nights, poor diet, and constant stress. Without a swift solution, the future of this
- Uncertain Prospects
Since November 6, 2025, Nova Énergie, based in Lécousse near Fougères, has been experiencing an unprecedented crisis due to identity theft. Automated phone calls generated by artificial intelligence are impersonating this energy renovation company. With significant repercussions for their reputation, CEO Maël Guibert and his employees feel helpless in the face of this situation. The increasing number of complaints and requests for explanations is jeopardizing the survival of this small Breton company, which has never used AI for such practices. Since November 6, 2025, a small energy renovation company based in Lécousse near Fougères has found itself unwittingly at the heart of a crisis caused by the fraudulent use of artificial intelligence. AI-generated phone calls are impersonating Nova Énergie, sparking outrage among individuals across the country. Faced with this situation, the company is experiencing dramatic consequences, both organizational and psychological. Fraudulent use of artificial intelligenceSince early November, Nova Énergie has been the victim of identity theft. Automated phone calls are being generated by artificial intelligence, impersonating company staff. People throughout France are being targeted, receiving offers to install solar panels under the pretext of government subsidies. These abusive sales calls are signed by a voice claiming to be « Thomas from Nova Énergie. »
A daily problem Despite numerous efforts to alert and warn the public, Nova Énergie continues to receive up to 50 calls daily from angry individuals, sometimes even from a police station.The disheartened leaders find themselves unable to stop this digital scam. Since the phone numbers used by the AI are spoofed, tracing the problem back to its source remains animpossible task for the time being.
This crisis extends far beyond the professional sphere and even affects the personal life of Maël Guibert, the founder of the company.
small company, founded in 2022, seems compromised.The response to cybercrime Although the incidents have been repeatedly reported, the investigation is provingcomplex and without any tangible results. The case has been handed over to the relevant cybercrime unit in Rennes. However, without concrete evidence to trace the origin of the calls, the situation remains unresolved. For the victims, the assessment of eligibility for supposed aid remains a pure fabrication that continues to discredit Nova Énergie.
The survival of Nova Énergie, whose reputation was based primarily on word-of-mouth and customer proximity, is now threatened. If this continues, the company’s long-term viability is clearly at stake. Management hopes that strengthened measures againstcybercrime will help restore their image.
A devastating psychological impact
Overwhelmed by this bewildering situation, he openly admits that Nova Énergie’s reputation is suffering drastically. The impact on his mental health is real: sleepless nights, poor diet, and constant stress. Without a swift solution, the future of this
Uncertain Prospects
