Artificial intelligence: why ChatGPT, Gemini and industry leaders are increasingly attracting students

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At the heart of the rapid evolution of artificial intelligence (AI) technology, tools like ChatGPT and Gemini are attracting a massive number of students. By adapting to educational needs, these AI giants offer innovative learning solutions while collecting valuable data. Their promises, ranging from detailed course explanations to personalized learning content, appeal to a new generation of learners eager for success and efficiency. The rise of artificial intelligence (AI) has transformed many aspects of daily life, including education. Tools like OpenAI’s ChatGPT and Google’s Gemini are enjoying increasing popularity among students. These platforms, beneficial for learning, also offer AI giants an opportunity to retain this generation by providing tailored services while collecting valuable data. This article explores why these technologies appeal to young learners and the potential implications for the future of education. The Practicality of Artificial Intelligence Tools for Students Today, students like Alexis, enrolled in demanding master’s programs, are leveraging AI applications such as ChatGPT for their revision. Thanks to modes like « Study and Learn, » these tools don’t just provide direct answers to questions. They explore the subject matter in depth with the user, fostering genuine understanding. This method is proving to be a valuable academic ally. Attractive Subscriptions to Reach Young Audiences Offers targeting students and academic institutions are multiplying. Gemini, for example, offers free one-year subscriptions to Google AI Pro exclusively for students, with a standard monthly price of €21.99. These initiatives, thanks to their affordability, are driving the widespread adoption of AI tools in educational settings.

An attractive university market for AI giantsUniversities are targeted with bundled subscriptions, often adjusted through individual negotiations. The commercial appeal of the academic sector is attracting companies, particularly in Europe. For instance, the Parisian business school ESCP adopted the ChatGPT Edu offer in 2024, thus benefiting from a competitive rate for its students and staff. The dual motivation: building loyalty and collecting data

AI companies are pursuing a dual objective: to foster a dependence on their tools from a young age and, simultaneously, to collect valuable data. Although OpenAI claims that no data from university accounts is used to train its models, experts believe that analyzing user interactions can provide a wealth of information about social relationships and personal preferences.

Widespread use of AI among young adults

According to recent studies, 85% of 18-24 year olds use generative AI technologies on a daily basis, indicating how deeply AI has become embedded in the lives of young adults. This phenomenon, which began well before higher education, is explained by students’ need to overcome academic difficulties and their search for effective learning tools.

AI and the future of personalized education

Advances in AI suggest a future where education will be deeply personalized. Educational content could be tailored to each student’s specific interests, such as math exercises themed around their passions. A customized, AI-powered textbook could thus become an effective and engaging learning tool to capture the attention of young learners.

To read Incroyable découverte : des IA capables de se cloner elles-mêmes sur un autre ordinateur !

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