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Social media platforms such as TikTok, YouTube, and Facebook are now flooded with hyper-realistic videos generated by artificial intelligence (AI), designed to capture users’ attention. Behind this visually captivating content often lies a less noble goal: manipulating emotions to generate an audience and, in some cases, extorting money. Thanks to advanced, even rudimentary, tools, the creation of these deceptive videos is now within reach of many users, making them more pernicious than ever. On platforms such as TikTok, YouTube, and Facebook, we are seeing a proliferation of videos generated by Artificial Intelligence (AI) that seek to manipulate users’ emotions. These often deceptive videos very effectively target human emotions to attract viewers, making these platforms particularly conducive to fraudulent activities and well-disguised scams. This article explores how the creators of these videos use advanced tools to defraud Internet users and the strategies they employ to make their content viral and lucrative.The Rise of AI-Generated Videos In recent years, videos generated by artificial intelligence have exploded. Once reserved for experts, the production of this content is now within reach of the masses thanks to tools like Google’s Veo3, which create hyper-realistic images. The ease of use of these tools has helped democratize the creation of deceptive video content.Emotional Influence and the Attention Economy
AI video creators skillfully exploit the attention economy: by producing videos that evoke strong emotions Using messages such as fear, pity, or outrage, they ensure their content will be shared quickly. These videos go viral, generating massive engagement that translates into substantial advertising revenue. It’s possible to earn several hundred euros every day, particularly on platforms like TikTok.Well-honed scam schemes Different motives and scenarios are used to capture users’ attention. From videos simulating catastrophic natural phenomena to sequences featuring elderly people begging for help, everything is designed to manipulate and incite compassion. The most effective of these can garner several million views.Dropshipping and fake fundraising These videos often involve fraudulent practices such as dropshipping, where inexpensive items purchased on Asian platforms are resold at exorbitant prices. At the same time, other videos direct users to online fundraising sites allegedly intended to help vulnerable people.Detection difficulties for platforms
With the incessant volume of videos published every day, even the largest platforms struggle to effectively filter AI-generated content. These videos, inherently highly engaging, represent an attractive source of engagement for platforms, complicating any attempt at strict regulation.
Loss of trust and automation This flood of misleading content erodes collective trust, making it increasingly difficult to distinguish between fact and fiction. With the growing sophistication of these videos, even the most seasoned Internet users can be fooled by the quality of the generated images. Experts are advocating for better regulation, calling for systematic labeling of AI-generated videos.
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