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- Shilajit is traditionally used in Indian medicine, but the scientific evidence supporting its benefits remains extremely limited. Although some preliminary studies have been conducted, they are primarily based on cultured cells, which greatly limits their relevance to human health.
- Conclusion: A call for vigilance
Shilajit, an increasingly popular wellness product, has taken over social media, garnering millions of views thanks to promises of various benefits such as increased physical performance and stress resistance. However, this growing popularity is marred by dubious practices where the images of famous people are usurped using artificial intelligence to promote this product. These advertisements, often produced by accounts specializing in the dissemination of altered content, rely on superlative claims without scientific basis, pushing users to purchase products whose effectiveness remains to be confirmed. In response to this situation, several celebrities have publicly distanced themselves from the product to alert consumers of the potential dangers and misrepresentations associated with shilajit, while authorities and experts emphasize the importance of vigilance to avoid being deceived. Shilajit, this trendy « wellness » product, is becoming a social media phenomenon. While its supposed benefits make it an attractive product, the reality is that many advertisements use dishonest tactics, including impersonating celebrities. This article explores the questionable practices surrounding shilajit, how celebrity images are manipulated using artificial intelligence, and the lack of scientific evidence supporting its claimed benefits. The Shilajit Phenomenon on Social MediaIn recent months, shilajit has gained a prominent place on platforms like TikTok, Instagram, and Facebook. Touted as a miracle cure capable of increasing testosterone levels, improving physical performance, and protecting against a range of health problems such as stroke, the product’s hashtags have garnered millions of views.The Use of Artificial Intelligence in Advertising Much online content relies on the use of artificial intelligence to manipulate the image of French-speaking celebrities. These celebrities appear falsely endorsing the product in videos that misleadingly show them extolling the supposed benefits of shilajit. Didier Raoult, for example, is one of the celebrities whose image has been misused to promote this product for gray hair. The Consequences of Identity Theft Such practices have a significant impact. On the one hand, they undermine consumer trust, and on the other, they harm the celebrities whose identities are being misused. Several of them, including Marine Lorphelin, have spoken out to denounce these methods and protect their public image.
Reactions of the Personalities Affected Faced with this rise in misleading content, some celebrities have not hesitated to speak out publicly. Marine Lorphelin, among others, posted a warning on her Instagram account, urging her followers not to be fooled by this false content. Similarly, Réginald Allouche made it clear that he has never supported or promoted shilajit.Lack of Solid Scientific Evidence
Shilajit is traditionally used in Indian medicine, but the scientific evidence supporting its benefits remains extremely limited. Although some preliminary studies have been conducted, they are primarily based on cultured cells, which greatly limits their relevance to human health.
Potential Health Risks Despite the enthusiastic claims shared online, shilajit also harbors potential dangers. When used excessively, certain substances present in the product can prove toxic. Furthermore, its effectiveness for diseases such as type 2 diabetes or Alzheimer’s has not been scientifically proven.
Conclusion: A call for vigilance
While shilajit continues to attract a curious public, it is essential to remain vigilant against unverified information circulating on the internet. Consuming dietary supplements without a guarantee of their actual composition or effectiveness can be risky.While remaining open to the possibilities offered by innovations in the wellness field, consumers must remain cautious and demand solid scientific evidence before incorporating new products into their daily routine.
