Artificial intelligence (AI): a silent revolution impacting all areas

From writing text to creating advertisements, searching for information and organizing events, artificial intelligence (AI) is making a place for itself in our daily lives. Several major players such as Google, Microsoft or Meta have integrated these technologies to optimize their services.

When AI influences our opinions without us even realizing it

A recent study by researchers around the world showed that the use of AI in writing can subtly change our opinions without us even being aware of it. According to this study, when participants were invited to use an artificial intelligence bot like ChatGPT to write an essay, this AI could direct their argument according to the bias of the algorithm. We must therefore remain vigilant about the potential impact of AI on our way of thinking.

Google relies on AI for more effective advertisements

Following Meta and Bing adding generative AI tools to their ads, Google is also getting in on the action by strengthening its automatically created assets (ACA). These use the content of a company’s landing pages and advertisements with generative AI. The American giant has announced several new features in terms of generative AI on its Google Ads platform, with the aim of designing more effective and targeted advertisements.

Artificial intelligence innovations at Microsoft

During its Microsoft Build event in May 2023, the Redmond firm shared several new features related to artificial intelligence. Among these, we find:

• The integration of Bing as the default search engine in ChatGPT, reserved for Plus subscribers for the moment;
• Improvements for Windows 11 and its Edge browser thanks to Copilot and plug-ins;
• The creation of a hub dedicated to AI on the Microsoft Store.

AI for the discovery of local traditions

As a test, France Bleu Gard Lozère radio asked ChatGPT to organize a day at the Pentecost fair in Nîmes for four adults to discover bullfighting and Camargue traditions, as well as good restaurants and bars. Although the value of this request is mainly experimental, it demonstrates the extent of the possibilities offered by artificial intelligence to facilitate our daily lives and guide us in our choices.

The importance of vigilance in the face of the rise of AI

If AI offers interesting prospects for improving our lives, it is crucial to remain vigilant about its impact, particularly on our way of thinking or our choices. Regulation and transparency around the algorithms used, as well as making users aware of their potential biases, are all essential elements to make the most of these technologies.

The challenges ahead for ethical AI

To ensure responsible and ethical use of artificial intelligence, several challenges must be addressed:

• Equity: AI systems should not reinforce existing discrimination and should be designed to treat all individuals equally;
• Transparency: Users must be able to understand how algorithms work and the reasons behind the recommendations made by AI systems;
• Respect for private life: Personal data collected by AI systems must be protected and their use must be legally regulated;
• Responsibility: Designers and operators of AI systems must take responsibility in the event of problems or
  

  Sources

  • https://www.journaldugeek.com/?p=50412746
  • https://www.capital.fr/entreprises-marches/google-developpe-une-ia-pour-creer-la-nouvelle-generation-de-publicites-1469671
  • https://www.topito.com/top-stereotypes-physiques-pays-ia
  • https://lecafedugeek.fr/chatgpt-microsoft-addition-des-nouveautes-cote-intelligence-artificielle-de-partout-windows-11-bing-edge/
  • https://www.francebleu.fr/infos/culture-loisirs/intelligence-artificielle-france-bleu-gard-lozere-a-demande-a-chatgpt-sa-feria-ideale-a-nimes-7736980