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The first global study commissioned by the International Confederation of Societies of Authors and Composers highlights an alarming reality for the creative sector. According to this analysis, theartificial intelligence represents a growing threat to the future of creators in the fields of music and audiovisual. By 2028, artists could see their remuneration drop by 24% in the music sector and 21% in the audiovisual sector. This economic devaluation, caused by a substitution effect of content generated by AI, raises crucial questions about the sustainability of creative professions.
The introduction of artificial intelligence into the creative sector has caused significant upheavals. A recent global study reveals that AI is generating severe competition for music and audiovisual creators, threatening to reduce their revenues by up to 24% by 2028. This phenomenon is exacerbated by an increasing substitution of human works by content generated by AI, leaving creators in a precarious financial position.
An In-Depth Analysis of Financial Impacts
The first global study on the impact of AI conducted by the International Confederation of Societies of Authors and Composers (Cisac), which represents six million creators around the world, highlights worrying prospects for creators. By 2028, creators in music could see a 24% decrease in income, while those in audiovisual could see a 21% drop. These percentages represent a significant cumulative financial loss of 22 billion euros over five years.
Exponential Growth in AI-Generated Content
At the same time, the study predicts a meteoric increase in the production of musical and audiovisual content generated by AI. The associated revenues would increase from 3 billion euros to 64 billion euros by 2028. This financial windfall will not benefit creators due to the substitution effect, where AI works replace those of humans. Generative AI providers are the obvious beneficiaries of this technological advancement, seeing notable growth in revenue, potentially reaching €4 billion in music and €5 billion in audiovisual by 2028.
Dubbing and Subtitling: Professions in Danger
The study also measures the extent of the impact on specific professions. Translators and adapters involved in dubbing and subtitling are on the front line, potentially losing up to 56% of their income. Screenwriters and directors could also be affected, with a predictable reduction of 15% to 20% in their orders. These trends raise concerns about the future viability of these essential professions.
The Need for Regulatory Reform
The conclusion of the study emphasizes the urgency of a change in the regulatory framework. Currently, creators face lost revenue due to unauthorized use of their works by generative AI models, without compensation. The substitution effect of products generated by AI competes with their works in a direct and often unfair manner. According to Björn Ulvaeus, president of Cisac and singer of the group ABBA, this study should serve as a guide to influence legislation on AI for the benefit of creators.
