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Meta announced that starting September 13, 2024, public posts shared by adult users on Facebook And instagram in the United Kingdom will be used to train its models ofartificial intelligence. This initiative is part of a series of changes aimed at improving the performance of its Generative AI. In addition, Meta recently updated its privacy policy to inform users of this new use of their content.
Meta, the parent company of Facebook and Instagram, has started using public posts from those platforms to train its artificial intelligence (AI) models in the UK. This move, which specifically concerns content shared by adults, aims to strengthen the capabilities of its generative AIs, although it raises concerns about the confidentiality of user data.
Using Public Posts for AI Training
Meta Platforms announced that it will begin using public posts shared by adults on Facebook and Instagram to train its AI models. This initiative will begin on September 13, 2024 at 5 p.m. and aims to significantly improve the company’s generative AI capabilities.
By leveraging the vast pool of public content available on its platforms, Meta hopes to refine its algorithms and improve the performance of its artificial intelligence models. The strategy is part of a broader trend in AI, where big tech companies are looking to take advantage of the big data available online to train their systems.
Reactions and concerns about data privacy
Meta’s decision to use public posts to train its AIs is not without controversy. Many users and data protection experts are concerned about the privacy implications. Indeed, although the publications are public, their use for AI training purposes raises ethical and legal questions.
Recently, Meta updated its privacy policy to inform users of this new use of their data. However, these adjustments were not enough to allay all concerns. In Spain, for example, Meta is currently under investigation for potentially illegal use of personal data.
Case of Australia and other countries
In addition to the United Kingdom, Meta has also started using Facebook and Instagram posts from its Australian users to train its AI. This global strategy shows the company’s determination to integrate big data to develop its artificial intelligence technologies.
At the same time, Meta is deploying its AI models in several languages, including Hindi, to expand the scale of its technology and make it accessible to a more diverse audience. These initiatives are part of an overall vision to transform the way AI systems interact with users and assimilate information.
How users can protect their data
Faced with this new use of data by Meta, users are wondering how to protect their publications and photos. One option for those who prefer that their data not be used to train AIs is to opt out of this training process. However, this approach may not be obvious to all users.
It is recommended that you regularly review the privacy settings of Facebook and Instagram to ensure that your public information is not being used for unintended purposes. Users can also choose to limit the public sharing of their posts to minimize their visibility to AI training algorithms.
