show index hide index
In an era where artificial intelligence is evolving at lightning speed, Apple’s promise to transform Siri into a powerful assistant seems to be fading away. With the emergence of ChatGPT and other AI tools, the gap is widening even further. It is now announced that the long-awaited version, nicknamed “LLM Siri”, will not be available before 2026, a blow for a company that is struggling to remain competitive in the current technological landscape. Expectations are immense, but the reality is clear: Siri still has to catch up before it can compete with giants like ChatGPT.
In a world where artificial intelligence is evolving at breakneck speed, the observation is bitter for Apple: Siri, its iconic voice assistant, will not be able to match the performance of ChatGPT before 2026. With the frantic advances made by the AI ​​giants, this news tarnishes the image of Apple which, however, used to be ahead of its competitors. So what’s really going on behind the scenes at Apple? An analysis is required.
Slow, but not desperate
Siri has long been considered a pioneer in the field of voice assistants. However, as other players, such as Google with Gemini, came into being, it became clear that Siri was falling behind. Apple is taking small steps in the field of AI, while its competitors launch innovations with a staggering frequency.
The first improvements promised for Siri certainly aim to make it more competent, but currently, the impact of this development remains very limited. With iOS 18, no major revolution has been observed; a simple glimmer of hope for an assistant who is stagnating against his peers who dominate the market.
Ads that leave you hungry
Last October, rumors announced that Apple was working on a big update to Siri, which our friend Mark Gurman named “ LLM Siri « . This new version is supposed to integrate advanced language processing capabilities. However, we will still have to wait until 2025 for a possible announcement, while users scan the horizon for more concrete news.
In this race for technology, remaining behind is unacceptable. However, it seems that Apple is trapped in its strategy if we consider that the assistant will not be able to reach the level of performance of ChatGPT before 2026. The deadline is too far away when we think of the speed of innovation of its competitors which continue to improve.
Will Siri ever catch up?
Everyone is wondering: Will Siri eventually catch up with ChatGPT? The promise of a voice assistant capable of processing complex requests and interacting in a “human” way seems distant. In addition, the scarcity of information on the internal development of new technologies at Apple reinforces the feeling of uncertainty around Siri and its future.
Having integrated ChatGPT into the Apple Intelligence system is a glaring sign of Apple’s desperation to fill in the gaps of its own creation. But once again, where are the concrete results? The gap is getting bigger and bigger, and the Apple brand must redouble its efforts to transform this voice assistant into a real rival.
Wind while waiting
iOS users expect a smooth integration that isn’t limited to superficial improvements. They want a real breakthrough that will mark the end of ChatGPT’s domination. However, if recent history has taught us anything, it is that waiting can be a smokescreen strategy. Sometimes update announcements hide big gaps in technologies. Consumer perception is fragile, and expectations have never been higher.
Thus, the new “Siri 3.0” will really have to prove its usefulness to compete with chatbots already well established in users’ daily lives. The hope of a strong comeback in the world of intelligent assistants remains hanging by a thread.
In the meantime, it becomes imperative for Apple to reevaluate its strategy and question its ability to adapt to an era where generative AI REFUSES to slow down. The challenges are all before them: ailment startups, morphism, adaptations of existing systems, but will they be bold enough to deploy the resources necessary for this fight with the titans of AI?
While we wait for Siri to reach its full potential, the fundamental question remains: will users be able to wait for an assistant who seems to be treading water?
