Given recent technological developments, the use of artificial intelligence in film productions raises many questions, particularly regarding authenticity and ethics. A notable case is that of Disney, which decided not to include AI in its film Tron: Ares, initially planned to introduce an artificially generated character. Faced with public reluctance and previous controversies related to the use of AI, particularly in its theme parks and video game collaborations, Disney chose to remove this innovation, fearing bad buzz and preferring to preserve its image.As part of the debates surrounding the use of artificial intelligence in the arts, Disney recently decided to censor an AI-generated character in the film « Tron: Ares. » The idea was to introduce a supporting character with automatically generated dialogue and personality, but this plan was abandoned due to public reluctance. This article explores the reasons behind this decision and examines previous controversies related to AI at Disney. The Initial Plan for « Tron: Ares » As part of the production of « Tron: Ares, » Disney planned to introduce an artificial intelligence-generated character into the franchise. This character, a sidekick named « Bit, » was to accompany Kevin Flynn, played by Jeff Bridges. The AI was to provide a base of dialogue and personality directives, with a voice actor to bring the generated words to life. This initiative was an artistic choice, consistent with the pervasive technological theme in the « Tron » saga. Audience Concerns Despite the innovation it promised, the integration of AIhas raised public concerns. Fears of dehumanization of art, loss of authenticity, and uncertainty about the future of the actors are all factors that have fueled this reluctance. In response to these concerns, Disney has preferred to avoid risking negative publicity, especially in light of their recent experiments with AI. History of AI Controversies at DisneyDisney is not new to debates surrounding artificial intelligence. Recently, the use of AI-generated works in theme parks has sparked a wave of criticism. In January, the introduction of AI paintings in the gift shop of the Haunted Mansion attraction raised doubts about the authenticity of the works on display.The Case of Darth Vader in FortniteA particularly notable failure for Disney was their attempt to bring Darth Vader to life in Fortnite using AI. The digital avatar of the famous antagonist generated inappropriate conversations, using a synthetic voice imitating James Earl Jones. The negative public reaction highlighted the importance of controlled and ethical use of this technology. The Future of AI at Disney For now, Disney appears to be taking a cautious approach to artificial intelligence, seeking solutions to integrate this technology in a way that meets both artistic and cultural expectations while allaying legal concerns. This could include stricter regulations or increased transparency in the use of AI.
