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A new digital era is emerging with the rise of virtual influencers on social networks, embodied by avatars created using artificial intelligence. These digital entities, devoid of any humanity, seduce and captivate thousands of subscribers by offering unparalleled personalization. This is evidenced by accounts followed by virtual crowds, led by fictional figures but surprisingly realistic. This technological advancement redefines standards and disrupts the traditional workings of influencer marketing. The line between real and virtual is blurring, and new horizons are emerging for brand strategies on a global scale.
Artificial Intelligence has recently made its way into the world of influencers on social platforms. This emerging trend marks a turning point in the field of influencer marketing where personas virtual designed by algorithms and AI take center stage. These digital avatars interact with consumers, hold conversations and participate in events. This article details how AI is changing the landscape of the influencer world, the resulting ethical implications, and future impacts.
AI-created avatars: the new generation of influencers
A recent development in the field of social networks is the arrival of virtual influencers. Unlike their human counterparts, these digital entities are entirely designed by humans. artificial intelligence. In France, the most striking example is that of Anne Kerdi, an avatar who promotes Brittany through her Instagram posts. These avatars are designed to interact autonomously with their followers, creating a unique and engaging user experience.
Ethical transparency in the use of avatars
The creator of Anne Kerdi, Sébastien, is very attached to transparency with subscribers. Followers are informed in advance that the interaction takes place with a AI, thus avoiding any confusion. The mention “artificial intelligence” is actually added to publications and the collaborations carried out are clearly identified.
Manage partnerships and events using AI
Anne Kerdi was able to diversify her activities by becoming an ambassador in organizations for preservation of the oceans and member of cultural committees. She participates in various events, appearing via pre-made videos. These partnerships, mainly unpaid, constitute proof of the flexibility of AI to engage with different entities beyond its simple online presence.
The impact and current limits of AI avatars
Although the use of AI offers enormous productivity benefits and availability, fully replacing humans remains complex according to Ruben Cohen of the Follow agency. Subscribers identify with influencers for their human side, their lived and their emotions – aspects still little cultivated by AIs.
Towards a future influenced by AI
AI avatars open the door to a possible revolution. Technology allows virtual influencers to offer branding coherent and flawless, escaping not only exhaustion but also human scandals. While some agencies are skeptical about the immediate future of AI avatars, they are preparing for possible disruption.
