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With the meteoric rise ofartificial intelligence, the industrydigital audio enters a new era of transformation. Jérôme Doncieux of ETX Majelan studios embodies this revolution by merging advanced technologies of text-to-speech and voice cloning to reinvent the way we consume media. In a context where the multitasking has become essential, these advances offer users the possibility of accessing audio content in an ever easier and more immersive way. The surge in user numbers and listening rates underscores the growing importance of AI in the audio sector, suggesting a triumphant return for audio in an era where listening is sometimes becoming more accessible than reading.
The audio industry is changing thanks to artificial intelligence (AI) which is fundamentally transforming the way we consume and interact with sound content. Jérôme Doncieux, founder of ETX Majelan studios, shows how AI is leading a revolution in the production and listening of audio content. By offering innovative solutions such as transforming text into audio and voice cloning, ETX Majelan is redefining the uses of traditional media to meet the needs of a modern society seeking efficiency and interactivity.
An innovative platform for audio content
Jérôme Doncieux and his company, ETX Majelan, have seen themselves propelled to the forefront of the audio industry thanks to a successful alliance between technology and innovation. The platform they created uses artificial intelligence to allow its users to listen to content they don’t have time to read. The main objective is to revolutionize the written press by allowing newspapers to make all of their articles heard, a change that Doncieux describes as real. industrial revolution.
The rise of multitasking and the return of audio
It is undeniable that consumption habits have evolved, in particular under the effect of the Covid-19 pandemic which has seen the rise of multitasking. Faced with this, Jérôme Doncieux is convinced that we are at the dawn of the great return of audio. The ETX Majelan platform, which initially had 700,000 monthly users, saw this figure climb to almost three million. This success demonstrates rapid and massive adoption. In fact, the content listening rate has increased significantly, going from 25% to more than 60% or 70%.
Text to audio technology
Today, ETX Majelan is recognized as the French leader of text-to-speech, a technology that enables seamless transformation of text into audio content. The company now collaborates with prestigious newspapers such as Le Figaro, La Tribune Or The Team, and stands out for its ability to completely automate this process. In addition to this, the voice cloning is another technical aspect perfectly mastered by the company, thus allowing increased fidelity and authenticity of the synthetic voices, validated by the journalists themselves.
Transparency and conversational revolution
Although technology offers extraordinary possibilities, Jérôme Doncieux insists on the need to transparency with users regarding the use of synthetic voices. This transparency contributes to better tolerance of the inevitable imperfections of speech synthesis. As for the future, he envisions a world where AI transforms audio into a truly conversational. This development responds to the need of younger generations and CSP+ who do not have time to read but are looking for practical audio solutions for their daily lives.
