{"id":101202,"date":"2025-11-21T22:02:20","date_gmt":"2025-11-21T21:02:20","guid":{"rendered":"https:\/\/intercoaching.fr\/?p=101202"},"modified":"2025-11-21T22:02:23","modified_gmt":"2025-11-21T21:02:23","slug":"a-true-nightmare-how-artificial-intelligence-is-plunging-this-company-near-fougeres-into-an-unprecedented-crisis","status":"publish","type":"post","link":"https:\/\/intercoaching.fr\/en\/a-true-nightmare-how-artificial-intelligence-is-plunging-this-company-near-fougeres-into-an-unprecedented-crisis\/","title":{"rendered":"\u201cA true nightmare\u201d: how artificial intelligence is plunging this company near Foug\u00e8res into an unprecedented crisis"},"content":{"rendered":"

Since November 6, 2025, Nova \u00c9nergie, based in L\u00e9cousse near Foug\u00e8res, has been experiencing an unprecedented crisis due to identity theft. Automated phone calls generated by artificial intelligence are impersonating this energy renovation company. With significant repercussions for their reputation, CEO Ma\u00ebl Guibert and his employees feel helpless in the face of this situation. The increasing number of complaints and requests for explanations is jeopardizing the survival of this small Breton company, which has never used AI for such practices. <\/strong>Since November 6, 2025, a small energy renovation company based in L\u00e9cousse near Foug\u00e8res has found itself unwittingly at the heart of a crisis caused by the fraudulent use of artificial intelligence. AI-generated phone calls are impersonating Nova \u00c9nergie, sparking outrage among individuals across the country. Faced with this situation, the company is experiencing dramatic consequences, both organizational and psychological. <\/strong> Fraudulent use of artificial intelligenceSince early November, Nova \u00c9nergie has been the victim of identity theft.<\/strong> Automated phone calls are being generated by artificial intelligence, impersonating company staff. People throughout France are being targeted, receiving offers to install solar panels under the pretext of government subsidies. These abusive sales calls are signed by a voice claiming to be \u00ab\u00a0Thomas from Nova \u00c9nergie.\u00a0\u00bb<\/strong><\/p>\n\n

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A daily problem Despite numerous efforts to alert and warn the public, Nova \u00c9nergie continues to receive up to 50 calls daily from angry individuals, sometimes even from a police station.<\/strong>The disheartened leaders find themselves unable to stop this digital scam.<\/strong> Since the phone numbers used by the AI \u200b\u200bare spoofed, tracing the problem back to its source remains an<\/strong>impossible task for the time being.<\/strong> <\/p>\n

A devastating psychological impact<\/h2>\n

This crisis extends far beyond the professional sphere and even affects the personal life of Ma\u00ebl Guibert, the founder of the company.<\/strong><\/p>\n

Overwhelmed by this bewildering situation, he openly admits that Nova \u00c9nergie\u2019s reputation is suffering drastically. The impact on his mental health is real: sleepless nights, poor diet, and constant stress. Without a swift solution, the future of this<\/h2>\n

small company, founded in 2022, seems compromised.<\/strong>The response to cybercrime Although the incidents have been repeatedly reported, the investigation is proving<\/strong>complex and without any tangible results. The case has been handed over to the relevant cybercrime unit in Rennes. However, without concrete evidence to trace the origin of the calls, the situation remains unresolved. For the victims, the assessment of eligibility for supposed aid remains a pure fabrication that continues to discredit Nova \u00c9nergie.<\/strong> <\/p>\n

Uncertain Prospects<\/h2>\n

The survival of Nova \u00c9nergie, whose reputation was based primarily on word-of-mouth and customer proximity, is now threatened. If this continues, the company\u2019s long-term viability is clearly at stake. Management hopes that strengthened measures against<\/strong>cybercrime will help restore their image.<\/strong><\/p>\n

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