{"id":87867,"date":"2024-10-02T17:19:55","date_gmt":"2024-10-02T15:19:55","guid":{"rendered":"https:\/\/intercoaching.fr\/?p=87867"},"modified":"2024-10-02T19:05:04","modified_gmt":"2024-10-02T17:05:04","slug":"who-is-bret-taylor-the-man-behind-facebooks-famous-like-button","status":"publish","type":"post","link":"https:\/\/intercoaching.fr\/en\/who-is-bret-taylor-the-man-behind-facebooks-famous-like-button\/","title":{"rendered":"Who is Bret Taylor? The man behind Facebook&rsquo;s famous &lsquo;Like&rsquo; button"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>IN BRIEF<\/strong><\/p>\n\n\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>Name<\/td>\n<td><strong>Bret Taylor<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Occupation<\/td>\n<td>Ancient <strong>technology director<\/strong> of <strong>Facebook<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Achievements<\/td>\n<td>Button creator <strong>\u00ab\u00a0I like\u00a0\u00bb<\/strong> of <strong>Facebook<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Other Contributions<\/td>\n<td>Participation in the creation of <strong>Google Maps<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Reason for not having a \u201cDislike\u201d button<\/td>\n<td>Judged too much <strong>negative<\/strong> and may have <strong>consequences<\/strong> harmful<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bret Taylor<\/strong>, former CTO of Facebook, is widely recognized as a genius in <strong>computer programming<\/strong>. In addition to having contributed to the creation of <strong>Google Maps<\/strong>, he also developed the famous button <strong>\u00ab\u00a0I like\u00a0\u00bb<\/strong> from Facebook. However, he explained why a button <strong>\u201cI don\u2019t like it\u201d<\/strong> will never see the light of day on the platform, highlighting the potential consequences of such a feature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bret Taylor<\/strong>, former CTO of Facebook, is one of the most influential social media engineers of the last decade. Known for creating the Facebook \u00ab\u00a0Like\u00a0\u00bb button, he also played a key role in the development of Google Maps. This article explores the journey of this computer programming genius.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Bret Taylor\u2019s debut<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Bret Taylor began his career as a computer engineer and quickly became known for his innovative thinking and programming skills. Before joining Facebook, Taylor worked at Google, where he contributed significantly to the creation of <strong>Google Maps<\/strong>, one of the most used applications in the world.<\/p>\n\n\n<h2 class=\"wp-block-heading\">His role at Facebook<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Inasmuch as <strong>Chief Technology Officer<\/strong> (CTO) of Facebook, Bret Taylor played a crucial role in the development of various features of the platform. One of his most notable contributions is undoubtedly the creation of the <strong>\u201cLike\u201d button<\/strong>, which has transformed the way users interact with online content.<\/p>\n\n\n<h3 class=\"wp-block-heading\">The genesis of the \u201cLike\u201d button<\/h3>\n\n\n<p class=\"wp-block-paragraph\">The Like button, introduced in 2009, was designed to make it easy for users to express approval of posts. This feature has quickly become a symbol of social interaction on the web. Bret Taylor explained that the idea was to simplify interactions and make the user experience smoother.<\/p>\n\n\n<h2 class=\"wp-block-heading\">The reasons behind the absence of the \u00ab\u00a0Dislike\u00a0\u00bb button<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Despite recurring user requests for a \u00ab\u00a0<strong>I don\u2019t like<\/strong>\u00ab\u00a0, Bret Taylor has always been against this idea. He mentioned that the integration of such a button could have had consequences. <strong>negative consequences<\/strong> on the social and emotional dynamics between users. Indeed, a \u201cI don\u2019t like\u201d button could encourage harassment or cyberbullying behavior.<\/p>\n\n\n<h2 class=\"wp-block-heading\">After Facebook: the new adventures of Bret Taylor<\/h2>\n\n\n<p class=\"wp-block-paragraph\">After his time at Facebook, Bret Taylor co-founded Quip, a startup specializing in productivity software, which was later acquired by Salesforce. He also held leadership roles at Salesforce, contributing to continued innovation in information technology.<\/p>\n\n\n<h2 class=\"wp-block-heading\">The lasting impact of Bret Taylor<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Bret Taylor\u2019s work has had an impact <strong>sustainable<\/strong> about how we interact on social media. The \u201cLike\u201d button has become ubiquitous, and its influence can be felt across many other online platforms. Through innovations like these, Taylor left an indelible mark on the history of communications technology.<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>Appearance<\/td>\n<td>Description<\/td>\n<\/tr>\n<tr>\n<td><strong>Name<\/strong><\/td>\n<td>Bret Taylor<\/td>\n<\/tr>\n<tr>\n<td><strong>Occupation<\/strong><\/td>\n<td>Former CTO of Facebook<\/td>\n<\/tr>\n<tr>\n<td><strong>Important contributions<\/strong><\/td>\n<td>Button creator <strong>I like<\/strong> on Facebook<\/td>\n<\/tr>\n<tr>\n<td><strong>Reputation<\/strong><\/td>\n<td>Computer programming genius<\/td>\n<\/tr>\n<tr>\n<td><strong>Another notable achievement<\/strong><\/td>\n<td>Participation in the creation of Google Maps<\/td>\n<\/tr>\n<tr>\n<td><strong>Development choice<\/strong><\/td>\n<td>Exclude the button <strong>I don\u2019t like<\/strong> to avoid negative consequences<\/td>\n<\/tr>\n<tr>\n<td><strong>Reasons against the Dislike button<\/strong><\/td>\n<td>Deemed too negative by Bret Taylor<\/td>\n<\/tr>\n<tr>\n<td><strong>Affected platforms<\/strong><\/td>\n<td>Facebook and potentially other social networks<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Name :<\/strong> Bret Taylor<\/li>\n\n\n<li><strong>Occupation :<\/strong> Former CTO of Facebook<\/li>\n\n\n<li><strong>Achievements:<\/strong> Creator of the Facebook \u201cLike\u201d button<\/li>\n\n\n<li><strong>Consequence avoided:<\/strong> The integration of an \u201cI don\u2019t like\u201d button considered too negative<\/li>\n\n\n<li><strong>Other notable project:<\/strong> Participation in the creation of Google Maps<\/li>\n\n\n<li><strong>Acknowledgement :<\/strong> Renowned computer programming genius<\/li>\n\n<\/ul>\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;87867&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Who is Bret Taylor? The man behind Facebook\\u0026#039;s famous \\u0026#039;Like\\u0026#039; button&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this article<\/span>\n    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":91685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2296],"tags":[3046,3049,3042,3052,3055],"class_list":["post-87867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-bret-taylor-en","tag-facebook-en","tag-like-button-en","tag-technological-innovation-en","tag-web-personalities-en","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"jetpack_featured_media_url":"https:\/\/intercoaching.fr\/wp-content\/uploads\/2024\/11\/news.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/posts\/87867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/comments?post=87867"}],"version-history":[{"count":2,"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/posts\/87867\/revisions"}],"predecessor-version":[{"id":89956,"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/posts\/87867\/revisions\/89956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/media\/91685"}],"wp:attachment":[{"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/media?parent=87867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/categories?post=87867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intercoaching.fr\/en\/wp-json\/wp\/v2\/tags?post=87867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}