{"id":88150,"date":"2024-10-02T17:28:40","date_gmt":"2024-10-02T15:28:40","guid":{"rendered":"https:\/\/intercoaching.fr\/?p=88150"},"modified":"2024-10-02T19:13:30","modified_gmt":"2024-10-02T17:13:30","slug":"the-return-of-toy-r-us-with-an-advertisement-designed-by-openai-sora-check-out-the-video","status":"publish","type":"post","link":"https:\/\/intercoaching.fr\/en\/the-return-of-toy-r-us-with-an-advertisement-designed-by-openai-sora-check-out-the-video\/","title":{"rendered":"The return of Toy R Us with an advertisement designed by OpenAI Sora: Check out the video"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"fr\" dir=\"ltr\">Ah, la \u00ab publicit\u00e9 d\u2019Apple avec la presse hydraulique \u00bb fait des \u00e9mules <a href=\"https:\/\/t.co\/ZkVbrOWDoN\">https:\/\/t.co\/ZkVbrOWDoN<\/a><\/p>\u2014 Yann R. (@YannRDR) <a href=\"https:\/\/twitter.com\/YannRDR\/status\/1790651857519489458?ref_src=twsrc%5Etfw\">May 15, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>\n      <p><strong>IN BRIEF<\/strong><\/p>\n      <ul>\n        <li><strong>Return of Toys R Us<\/strong> with an advertisement designed by <strong>OpenAI Sora<\/strong><\/li>\n        <li>Check out the video<\/li>\n      <\/ul><p>\n    <\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n<figure class=\"wp-block-image size-full\">\n<img decoding=\"async\" width=\"2040\" height=\"1152\" src=\"https:\/\/intercoaching.fr\/wp-content\/uploads\/2024\/07\/Le-retour-de-Toy-R-Us-avec-une-publicite-concue-par-OpenAI-Sora-Decouvrez-la-video.png\" class=\"attachment-full size-full\" alt=\"discover the video of the return of toy r us with an advertisement designed by openai sora, an innovation not to be missed!\">\n<\/figure>\n\n\n<p class=\"wp-block-paragraph\">The long-awaited return of Toys R Us is not going unnoticed with an innovative ad designed by OpenAI Sora. Immerse yourself in the magical world of the famous toy store through this captivating video. Discover without further delay this unique collaboration combining tradition and technology.<\/p>\n\n\n<figure class=\"wp-block-image size-full\">\n<img decoding=\"async\" width=\"2040\" height=\"1152\" src=\"https:\/\/intercoaching.fr\/wp-content\/uploads\/2024\/07\/Le-retour-de-Toy-R-Us-avec-une-publicite-concue-par-OpenAI-Sora-Decouvrez-la-video-1.png\" class=\"attachment-full size-full\" alt=\"discover the video of the return of toy r us with an advertisement designed by openai sora. don\u2019t miss this innovative new creation!\">\n<\/figure>\n\n\n<p class=\"wp-block-paragraph\"><strong>A good dose of nostalgia straight from the exploits of AI<\/strong>. Yes, you will be able to see Toy R Us from a different perspective. As always, <a href=\"https:\/\/www.influencia.net\/toys-rus-lance-son-premier-film-publicitaire-grace-a-lia-au-programme-lunivers-de-charles-lazarus\/\" rel=\"tag\" title=\"Toy R Us Renaissance\">Open AI<\/a> Sora was the key to success. Find out everything you need to know.<\/p>\n\n\n<h2 class=\"wp-block-heading\">The Origin of Toy R Us, a revolutionary video<\/h2>\n\n\n<figure class=\"wp-block-image size-full\">\n<img decoding=\"async\" width=\"2040\" height=\"1152\" src=\"https:\/\/intercoaching.fr\/wp-content\/uploads\/2024\/07\/Le-retour-de-Toy-R-Us-avec-une-publicite-concue-par-OpenAI-Sora-Decouvrez-la-video-2.png\" class=\"attachment-full size-full\" alt=\"discover the video of the return of toy r us with an advertisement designed by openai sora. Don\u2019t miss this exciting new collaboration!\">\n<\/figure>\n\n\n<p class=\"wp-block-paragraph\">The specialists simply <strong>used Sora to create the video from A to Z<\/strong>. <em>The Origin of Toy R Us<\/em> surprises from the first seconds. We can see Charles Lazarus, the founder of Toy R Us, transported to a magical world, entirely designed by artificial intelligence.<\/p>\n\n\n<h2 class=\"wp-block-heading\">An association of prompts for an advertising video<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Fans of artificial intelligence are not surprised by this approach. Indeed, it is enough to use prompts to achieve such a result. Specialists had to focus on the best prompts to achieve these shimmering effects and HD results with simple sentences.<\/p>\n\n\n<h2 class=\"wp-block-heading\">The reception at the international festival of creativity and advertising<\/h2>\n\n\n<p class=\"wp-block-paragraph\">The new owners of Toy R Us have pinned their hopes on this bold approach. To mark the occasion, they launched <a href=\"https:\/\/jai-un-pote-dans-la.com\/toysrus-devoile-premier-film-marque-concu-avec-ia-sora\/\">advertising made in Sora<\/a> at the international festival of creativity and advertising. The reactions were not long in coming. Some were dazzled by the result, while the majority of viewers criticized a lack of emotion in the video.<\/p>\n\n\n<p class=\"wp-block-paragraph\">This situation then shows the reluctance of audiovisual professionals towards artificial intelligence. Can this tool really dethrone cinematographic art? The question remains open.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Comparison table<\/h2>\n\n\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>Benefits<\/td>\n<td>Disadvantages<\/td>\n<\/tr>\n<tr>\n<td>Video in HD quality<\/td>\n<td>Lack of emotion<\/td>\n<\/tr>\n<tr>\n<td>Fast creation using AI<\/td>\n<td>Reviews from professionals<\/td>\n<\/tr>\n<tr>\n<td>Fairy worlds<\/td>\n<td>Initial reluctance<\/td>\n<\/tr>\n<tr>\n<td>Landmark innovation<\/td>\n<td>Need complex prompts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n<h2 class=\"wp-block-heading\">Comparative list<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Quality video:<\/strong> HD<\/li>\n\n\n<li><strong>Creation:<\/strong> Fast by AI<\/li>\n\n\n<li><strong>Theme :<\/strong> Charles Lazarus and fairy worlds<\/li>\n\n\n<li><strong>Reviews:<\/strong> Lack of emotion<\/li>\n\n\n<li><strong>Reception :<\/strong> International festival<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<p class=\"wp-block-paragraph\"><strong>Q:<\/strong> Who is behind the Toy R Us advertising video?<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> The video was designed entirely by OpenAI\u2019s AI, Sora.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Q:<\/strong> Why was the ad criticized?<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> The majority of viewers found the video lacking in emotion.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Q:<\/strong> Where was the video launched?<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> The video was launched at the international festival of creativity and advertising.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Q:<\/strong> What are the advantages of this AI-designed advertising?<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> The video is in HD quality and was quickly created using AI, showing magical worlds.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Q:<\/strong> Is Toy R Us using AI for its entire marketing strategy?<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> So far, this ad is a standout example of their use of AI.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe title='Toys\"R\"Us d\u00e9voile le premier film publicitaire g\u00e9n\u00e9r\u00e9 par IA' width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5bv6HphnrBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;88150&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;The return of Toy R Us with an advertisement designed by OpenAI Sora: Check out the video&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; 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