Google Analytics Training: Learn how to use Google’s free web analytics tool

Google Analytics is a free web analytics tool offered by Google.

In this Google Analytics training, we’ll show you how to use Google Analytics to measure your website’s performance and improve your marketing efforts.

It allows you to track your website traffic and see how users interact with your site.

Here are some of the topics we will cover in this Google Analytics training:

How to create a Google Analytics account

Creating a Google Analytics account is a simple process that only takes a few minutes. You can do this for free, and once your account is created, you will be able to track all kinds of useful data about your website and its visitors. Here’s how to get started:

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1. Go to https://marketingplatform.google.com/about/analytics/ and click “Create Account”.
2. Enter the relevant information about your website, including URL and name.
3. Choose the country you want to receive your reports in and indicate whether or not you want to share your data with Google products (like Search Console and AdWords).
4. Accept the terms and conditions, then click “Create Account”.

– How to configure tracking code on your website

How to Track Your Website Traffic Data

There are several ways to track your website traffic data.

One of them is to use Google Analytics.

With Google Analytics, you can track things like how many people visit your website, how long they spend on your site, what pages they visit, and where they come from.

Another way to track your website traffic is to view server logs.

It’s a little more technical, but it can give you detailed information about who is visiting your site and when.

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Finally, you can also ask your web hosting provider for statistics on your website traffic.

It should be able to give you basic information about how many people are visiting your site and when they are doing so. Tracking your website traffic data is important because it allows you to see how people behave with your site

How to interpret traffic reports

There are several ways to interpret website traffic reports. The most important thing to remember is that these reports can be useful for understanding your website’s performance, but they should not be used as the sole indicator of success or failure.

Some things to keep in mind when interpreting traffic reports:

-Look at both the number of unique visitors and the number of page views. A high number of unique visitors indicates that people are coming to your site, while a high number of page views shows that they are staying and engaging with your content.
– Traffic patterns can vary depending on the time of year, day of the week, and even time of day. So be sure to compare your current numbers.

How to Use Google Analytics Goals to Measure Success

Google Analytics goals are a great way to measure the success of your website or blog. By creating goals and tracking their completion rate, you can get a clear idea of ​​which pages on your site are most effective at converting visitors into customers.

To create a goal in Google Analytics, go to the « Admin » tab and select « Goals ». From here you can create a new goal or import an existing goal. Once you have created a goal, you need to define its parameters. The most important setting is the « Goal Type », which you can set to « Pageviews », « Events » or « Recipes ».

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Once you have set your goal, it is important to track its completion rate compared to the previous year

– How to use campaign tracking to measure the effectiveness of your marketing campaigns?

Tracking campaigns through Google Analytics is a great way to better understand the performance of your marketing campaigns. It allows you to see how much traffic each campaign is generating, where that traffic is coming from, and how much revenue each campaign is generating.

To set up campaign tracking in Google Analytics, you need to create custom URLs for each of your marketing campaigns. Then, when someone clicks on one of these URLs, the tracking code will be embedded in the link and Google Analytics will track traffic from that source. You will then be able to view all this data in your GA account.

For more tips on using GA for campaign tracking, check out this guide: https://support.google.com/analytics

What benefits will I get from Google Analytics training?

After completing this Google Analytics training, you will be able to track your website’s performance and improve your marketing efforts.

If you’re looking for more in-depth Google Analytics training, we offer an online course that covers all the basics and more.

Our Google Analytics online training course is designed to take you from beginner to advanced user in just four hours.

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The course includes step-by-step tutorials, helpful tips and tricks, and real-world examples, so you can learn how to use Google Analytics like a pro.

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Benefits of our Google Analytics online training

– Complete coverage of all the basics and more

– Step-by-step tutorials make learning easy

– Helpful tips and tricks get you up and running quickly

– Real-world examples show you how Google Analytics works in action

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Sign up now for our free Google Analytics training!

You won’t regret it!

How to learn Google Analytics?

Learning Google Analytics is easier than you think! Just follow these few simple steps to become a certified Google Analytics professional in no time.

1. Start by creating a free account with Google Analytics. You will need to provide some basic information about your website or app, and then you can access all the powerful features Analytics offers.

2. Once you are registered, take the time to explore the interface and familiarize yourself with the different reports and tools available. Pay special attention to the Acquisition, Behavior, and Conversion sections, as these are the areas that will benefit you the most as a certified Google Analytics professional!

How to get Google Analytics certification?

There are several ways to get Google Analytics certified. The first is to take the Google Analytics IQ exam. This exam is available in English, Spanish, French, German and Japanese. More information about the review can be found on the Google Analytics Academy website.

Another way to obtain certification is to complete one of the analysis courses offered by GAIQ or an approved training partner. After completing a course, you can take the certification exam.

Finally, you can get certified by becoming a Google Partner. To do this, you must meet requirements for using Google products and be in good standing with Google. Once you become a Partner, you have access to a range of benefits, including free use of certain Google products.

Why use Google Analytics?

How to use Google Analytics?

To use Google Analytics, you must first create a Google account and then configure a property in Google Analytics. After that, you will be able to add the tracking code to your website.

To add the tracking code, you need to log in to your website’s hosting account. Next, find the section where you add HTML or Javascript to your website. You can copy and paste the tracking code into this section.

After adding the tracking code, the data may take up to 24 hours to appear in your Google Analytics account.

Video tutorial on Google Analytics 4 (GA4)

Where to find Google Analytics training eligible for the CPF?

With more and more people in France and around the world who are very interested in the world of web analytics, we can say that Google Analytics is more than ever a safe bet! Even if the solution has been undermined recently, particularly following the GDPR, it is clear that this solution remains very popular to this day… So, whether you are in a communications or web marketing agency, or well with an advertiser, it is sometimes interesting to train on this solution.

To do this, you can go to this website to discover Google Analytics training reimbursed to the CPF, you should not be at the end of your surprises! Indeed, by choosing a training like this, you will be able to master performance analysis tools and ROIs, and more precisely Google Analytics. Furthermore, even if this training focuses on the web analytics solution offered by Google, you will quickly understand that the other solutions ultimately offer a fairly similar operation. So, you could perhaps even take the opportunity to apply your knowledge elsewhere…