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In a world where online presence has become essential, artificial intelligence (AI) plays an essential role in deciphering behaviors and trends on social networks. It is a valuable tool for companies, institutions and even governments seeking to understand and anticipate the needs and concerns of their target audiences.
Understand the habits of young people on social networks
According to a survey by Diplomeo and BDM, 16-25 year olds spend between three and five hours a day scrolling on their smartphone, mainly on Instagram, Snapchat and TikTok. Facebook, meanwhile, is losing ground with this age group. To effectively reach 16-25 year olds on social networks, it is therefore crucial to know and master their uses.
The most popular social networks among young people
- Snapchat
- TikTok
Detecting information manipulation using AI
Faced with the proliferation of fake news and attempts to influence social networks, some French start-ups have specialized in data analysis to detect manipulation of information. This is the case of Bloom, who was recently selected by NATO to participate in its next major military exercise, the Bold Quest.
Bloom will use AI on social platform simulation networks to identify and neutralize influence strategies and disinformation campaigns carried out by malicious actors.
The impact of digital on our personality and our right to make mistakes
According to the philosopher Laurence Devillairs, we no longer have the right to error and imprecision on social networks. Digital, with its constant flow of information, underlines an irreversible side of our online actions and can have a lasting impact on our personality.
The right to imperfection is therefore called into question in an environment where all information is scrutinized and analyzed, which can lead to social exclusion for those who do not correspond to the imposed standards.
Towards a numerical majority at 15?
Last March, a bill aimed at instituting a numerical majority at 15 years old was passed at first reading in the National Assembly. If adopted, young people under 15 must have their parents' consent to access social networks. In addition, holders of parental authority may request the suspension of the account of a child under 15 years of age.
This measure aims to protect young people against the potential dangers of social networks and to make parents more responsible for their children's use of these platforms.
The alliance between AI and social networks offers many opportunities to better understand and anticipate online behavior, but also raises ethical and moral questions about the protection of privacy and our right to imperfection. Faced with these challenges, it is essential to put in place appropriate regulations and to make users aware of the issues related to their online presence.
Sources
- https://www.beaboss.fr/Thematique/actualites-1056/Breves/Quels-reseaux-sociaux-utiliser-en-2023-pour-atteindre-les-16-382544.htm
- https://www.lexpress.fr/economie/high-tech/guerre-de-linformation-il-manque-un-reseau-social-europeen-NAHZJUNUVNAXNLHESFQTNEFLKA/
- https://www.tvanouvelles.ca/2023/05/25/il-voulait-se-filmer-pour-les-reseaux-sociaux-un-ado-meurt-apres-etre-tombe-dun-pont-a-los-angeles
- https://www.20minutes.fr/societe/4038402-20230525-numerique-encore-droit-imperfection-reseaux-sociaux
- https://www.blogdumoderateur.com/reseaux-sociaux-accord-parental-obligatoire-vote-senat/
