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HUBSPOT CRM NOTRE AVIS May 2026

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HubSpot is the leading inbound marketing platform.

HubSpot helps you attract visitors, convert leads, and close sales, all from one platform. With this free CRM, you can track your progress and see how your campaigns are performing. Plus, with this marketing, sales, and customer service software, you can work more effectively with your team to get results.

HubSpot was designed for busy business owners who want to get the most out of their marketing efforts without spending a lot of time or money on it. It makes it easy to grow your business with automated tasks and powerful tools that do the hard work for you. And they're always there to help when you need them – just contact the award-winning customer support team.

Sign up for a free Hubspot trial today!

Hubspot is a robust solution with a long history of inbound marketing. It's a powerful solution when combined with Hubspot Marketing Hub, for better integration between sales and marketing.

Perfect for inbound sales teams

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Highlights of Hubspot CRM

  • Excellent integrations
  • Powerful Automation Features
  • A good overview of the pipeline for sales

The disadvantages of Hubspot CRM

  • Pretty expensive
  • learning curve
  • No support in French

Hubspot CRM Pricing

  • Free try Free plan
  • THE starting price is 41 euros per month (2 users included)
  • Max price 1104 euros per month (10 users included)

Hubspot CRM review by InterCoaching

Overall Rating 8.5

For Cost-Effectiveness 8.6

Ease of use 8.9

Ease of implementation 8.8

8.1 Customer Support

Reports 8.4

Task Management 8.6

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  • G2 customer reviews: 4.4 / 5
  • Capterra customer reviews: 4.5 / 5

Try Hubspot for free.

Hubspot CRM, the full test of pricing, features, and customer reviews.

When Hubspot introduced its sales and CRM tools in 2014, it elevated the value its suite of tools offers businesses to a new level. HubSpot CRM's lightweight framework with low price and user-friendliness are what makes it a great Salesforce alternative.

However, groups that have more complex sales processes or more personalized requirements might find it difficult to use the platform.

Hubspot CRM quickly made a name for itself (and has a loyal user base) thanks to its free service. Under what circumstances is Hubspot the best tool? What can the free plan really do for you? What are the limitations of this software?

In this post, we present the results of our entire test.

Our opinion on Hubspot CRM Summary table

Overall rating 8.5:
Hubspot is an app that works well for startups. It's inexpensive and powerful at first, then expensive, but very feature-rich. If you fall in between and are looking for a balanced tool that is both powerful and not too expensive, consider solutions such as Pipedrive, Zoho or FreshWorks CRM.
Usability 8.9:
Hubspot has superb ergonomics. The interface is full of nifty shortcuts that reduce the number of clicks needed for each task. All in all, when it comes to basic usage, the program is easy to master. However, if you're looking to use the tool's full potential, it's not that easy.
Ease of Implementation 8.8:
When it comes to how it's implemented, Hubspot is significantly less apparent than other programs. The software is very specific to “contacts” and can make implementing sales funnels and the like difficult to understand when you're just starting out.
8.1 Customer Service:
Support is available in French from Monday to Friday for accounts that are paid. It's fast and efficient. Lots of content and detailed training to understand the tool, however, most are in English.
8.6 integrations:
Hubspot is one of the best CRMs for business use that integrates with many tools. Their free plan as well as their number of users are part of their “ecosystem” which includes many diverse apps.
Value for money 8.6:
A distinction should be made between Hubspot's free service, which comes with a growing number of integrations to meet specific needs, and premium plans. Hubspot is extremely relevant right from the start, with an impressive free plan and a very attractive user interface. It's useful at an advanced stage, too, with plenty of integrations, an extremely rich agency community, and significant functional depth. The problem lies in the middle. The Starter and Pro plans are extremely expensive considering what they offer. Solutions such as Pipedrive or Zoho are better suited for most situations.

Contact management in Hubspot CRM: Our opinion

The CRM allows you to import contacts into Gmail, Outlook, or your corporate email as well as web forms. Once your contact database is imported, the system automatically updates your contacts and records any sales activity from your contacts.

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HubSpot automatically searches its database of over 20 million companies and incorporates industry, revenue, and other information into contact details where possible.

Beyond the sales process, this data can help you segment your customers and prospects to conduct more targeted and effective marketing campaigns. The platform can support more than 1 million people and businesses, which can meet the needs of many small businesses, especially in the B2B field.

The opinion of Intercoaching
While the filters for contacts could be more precise, the tool won't limit you in the number of imported contacts, which is a big plus when deploying a company's CRM for the first time.

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Managing opportunities on Hubspot CRM Our point of view

HubSpot CRM is a fantastic tool to help your sales team improve their sales processes. The sales pipeline that appears in the "Kanban" view helps you track the development of leads through the sales funnel.

The software allows you to configure up to 50 pipelines. This is advantageous for businesses that sell products or services that require separate selling methods.

For example, you can create a custom "upsell" pipeline for your current customers or a pipeline for renewing expired subscriptions.

As a deal progresses, it is added to the sales funnel. You can save and create filters to quickly review deals of a certain size, deals scheduled to close within the month, or deals in a specific area.

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It is also possible to display data in tabular form, which is useful for sorting deals by seller stage, assigned seller, or expected close date.

HubSpot CRM lets you closely track your customers' behavior. Once all the data is added to the CRM system, you start receiving notifications whenever your customers check their email or click on an attachment or link.

The opinion of Intercoaching
The visual appeal of the sales funnel makes it a powerful instrument for tracking the overall progress of your sales activities. Integrating with Hubspot's marketing software is an effective way to push specific marketing campaigns to your most popular leads.

Test Hubspot CRM for free

The Intercoaching bonus

The entire CRM benchmark software is downloadable for free in Excel format. You can also find an analysis of each tool on a variety of features, about thirty.

Ease of use and ease of use

Hubspot CRM's positioning is clear. The software is aimed at small and medium-sized businesses and aims to be simple and quick to use without requiring hours of training.

The navigation is modern and easy and will allow your sales representatives to gain in efficiency in many areas.

On the other hand, if having the possibility of importing the contacts you have from your email makes it easier to set up the tool and speeds up the integration process, we are disappointed that the learning curves are so reviews for a tool designed to be lightweight.

Indeed, when your company uses the software for a long time and your sales staff are familiar with the main features, the program is easy to use.

On the other hand, its use by your teams could be an obstacle for your company because the full use of the capabilities of Hubspot CRM will require a "cultural" change in the daily activities of your sales representatives.

This adaptation time should not be neglected because your teams will need time to be fully operational.

Once your salespeople are able to incorporate the daily tasks they need to perform to fully benefit from Hubspot CRM, the system will make their lives a lot easier, especially in the following areas.

  • Respond quickly to customers If you receive an alert in the form of a pop-up as soon as the prospect performs an interesting action for them (opening the presentation or visiting your site), you can click on it to access various options for interacting with your prospect.
  • Use it wherever you need it In Gmail or Outlook 365, you receive an ad hoc pop-up that lets you see all the details associated with the contact.
  • Access powerful functions, including: – In Gmail and Outlook 365, you can review your email sequences, document templates, text snippets, documents, and meeting hyperlinks. You will save time in writing your emails and coordinating with your customers.
  • Automating The tool automates meeting scheduling, and through integration with your conferencing software, you can reach your customers quickly. HubSpot CRM also integrates with Twilio which allows you to call directly through the program. and log calls in the tool, allowing you to better track your prospects.

The opinion of Intercoaching
Hubspot CRM is an extremely powerful tool, however, deploying it within your company is an investment that will last a long time. You should be aware that its implementation will take time. If you're looking for a lightweight, easy-to-install system, we suggest Pipedrive or ActiveCampaign.

Take a look at Hubspot CRM for free

Customer feedback on Hubspot CRM. Hubspot CRM

Hubspot CRM user reviews are generally favorable Here are the scores the software receives on major review platforms.

We have compiled the most important advantages and disadvantages that are cited by users.

Advantages and disadvantages

  • Cost of CRM: Users appreciate the ability to get started for free and have the opportunity to grow before having to pay.
  • Track sales :Very good tool to manage your outgoing and incoming commercial communications. It allows users to record phone calls and email sequences with just a few clicks.
  • Educational tools Customers appreciate that videos allow users to learn about various marketing concepts.
  • learning curve It is considered too long. People complain that the learning time is too long to use certain features.

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